Darren McMurtrie provides expert help in all areas of capital raising, from developing a persuasive investment proposition to round coaching that will help you avoid hidden pitfalls. Contact us today for a free consultation

I give early stage startups the foundations for future growth

After two successful founder exits, I now use my uncommon skillset to help startups solve critical positioning challenges, ultimately leading to more customers, capital, and revenue.

Capital Raising
Market Positioning
Value Proposition
Branding
Content
$100m
+

Capital raised

140
+

Team size

$1m
+

MRR

$20b
+

Transactional volume

Startup Advisor

2021 – Present

Fintech Founder

2013 – 2020

Brand Builder

1999 – 2013

"Previously, we’d raised multiple angel and seed rounds, but had never attempted a Series A before. We engaged Darren to help us with the round and the results were exactly what we were looking for. Not only did we raise at our target valuation, but the round moved quickly and we learnt a lot about our own business throughout the process."

Jarron Aizen, Founder & CEO, Hapana

“We engaged Darren as an ongoing advisor to 'Hugo' in 2022. He's since developed our proposition for investors, helped us raise our Pre-Seed round, and crystallised how we communicate our value to customers. The successes, failures, and war stories he brings from his time at Assembly is unbelievably valuable and will help guide Hugo as we scale”

Sav Pushparajah, Founder & CEO, Hugo

“We engaged Daz to help set the brand strategy and value proposition for our new pay-at-table and delivery app. Not only did he define what it was, what value it delivered, and how it was positioned in the market, but he also gave us a fantastic name (‘Cinch’). It was great working with Daz and our  team loved working with him. We’ll be getting him back in for sure.”

Andrew Paynter, Group CEO, Impos

Advisory
Consultancy

These are some of my recent favorites – always subject to change.

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Frequently asked questions

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